Uche’s career cuts across the fields of marketing, advertising, and public relations gave her a diverse foundation in the automotive, consulting, higher education, and broadcasting industries in Europe, the United States and Africa. In her previous role as CEO for Tigo DRC, she successfully transformed the business strategy of the brand and ignited a 20% year-on-year growth and positioned the company for rapid market share gains.
Prior to her new appointment, she was Africa’s regional head for Facebook’s express WiFi. She comes with over a decade experience in telecoms Industry. In addition to this, Uche has also help senior leadership positions with some continent’s fastest-growing companies, inclidung First Wireless (Nigeria) and Vodafone Ghana.
PROFILE OF THE NEW CEO
She holds a BA degree in Political Science from Ramapo College, New Jersey, USA.
Diploma in Strategic Marketing from Columbia University Business School, New York, USA.
Internet Marketing Associate at KPMG from January 2001 to February 2002.
Corporate Brand Manager Econet (now Airtel) in 2002 to June 2004.
Chief Commercial Officer, MTS first wireless from 2005 to 2007
Marketing Director Nutricima 2007 to 2009.
Chief Marketing Officer, Vodafone Accra July 2009 till June 2014. CEO Millicom/Tigo DRC Kinshasa 2014-2016.
She was appointed Facebook’s Regional Head, Africa- Express WiFi in 2017.
Lonestar Cell is a telecommunications company based in Monrovia, Liberia. The company owns and operates the largest wireless telecommunications network in Liberia, with over 48% of the market share.
Founded in 2000 by Beirut-based Investcom, the company became a subsidiary of the South African conglomerate MTN Group following MTN’s acquisition of Investcom in 2006.