In a recent chat with The Sun, Folorunso Alakija – The richest woman in Africa- offered the following advise for women entrepreneurs.
What I have to say is that women must make sure their venture is coming from their hearts; it must be their hearts desire because there are many challenges to be faced. Nothing goes from the lowest to the highest level overnight.
Perseverance is a tool that we must imbibe and they must realize that nothing drops on anybody’s laps just like that.
So, working hard to achieve an objective is key. Anybody can aspire and want to be one thing or another but I assure you, there are challenges along the way; there are numerous hurdles. So, that you desire it and want it does not mean that you will achieve your dream so easily.
Implication, they must be ready to face the challenges they will meet along the way. But they should look at the light at the end of the tunnel. They should find that light and make their way towards it because there is light at the end of the tunnel. Distractions will come, challenges will come but if you are focussed right from the beginning and if it comes from your heart that you want to be this or that, including becoming an entrepreneur, they will achieve it.