Brooklyn Entrepreneur, Farai Simoyi, Opened A Boutique That Showcases African Design Collections

Simoyi has over a decade of experience designing and consulting for celebrity fashion houses like Beyoncé's clothing line House of Dereon, Jay-Z's Rocawear, The Nicki Minaj Collection, and Rachel Roy. In 2017, she opened T.N.T Concept Store to highlight global brands and master artisans in contemporary and luxury design.

Farai Simoyi is a fashion designer and founder of T.N.T Concept Store, a boutique located in Brooklyn, New York.  She wanted to create a home for new emerging talent and to provide brands with visibility to help bridge the competition gap over the Internet for emerging brands against established brands that have major financial banking and have big budgets for PR and marketing campaigns.

​​​​Her store specialize in carrying emerging and established brands that are local, global and ethical such as apparel, accessories, shoes, and home goods. The pieces they curate for her store are handcrafted luxury items made by some of the most skilled brands and artisans in Africa, Simoyi claims.

The pieces in the store include her personal brand Farai, which is an ethical line designed and manufactured locally and in Africa; and brands from all over the world such as Mary Jean Jewelry, Maria Mccloy, Gugu Intimates and MmusoMaxwell and The Narativ, a design company that works with African brands and artisans.

She describes her customers as people who loathe shopping at big-box retailers and looking for something unique pieces that will turn heads and ultimately spark conversation with strangers or friends.

In collaboration with The Narativ, Simoyi recently launched an initiative called Going Green Project that supports young designers at local universities. They are trained and mentored to design ethical collections that are then sold and featured in her store.

The Narrativ
Of the biggest lessons she’s learned in business is that plans change and when they change you have to be a chameleon and easily adapt.
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